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Our Strategy

Strategic ambition

TPG Telecom’s strategic ambition is to be Australia’s best telco for customers, shareholders, our people and the community.

Our three guiding principles are: Integrate and Simplify, Win Smart, and Maximise our Potential.

These guiding principles together with our purpose and sustainability pillars shape our strategy and guide the prioritisation of strategic initiatives and areas of focus throughout the business, as illustrated in the diagrams below.

These guiding principles

Our ambition and guiding principles shape our strategic initiatives

These guiding principles
Strategic initiative FY23 achievements FY24 focus
Grow Mobile service revenue Mobile service revenue grew over 9% to $2,155 million. Continued growth supported by ongoing plan and product simplification.
Drive Consumer Fixed profitability Average margin per user up by around 14% supported by strong Fixed Wireless growth. Stabilisation of subscriber base, including launch of Fibre Connect services on Vodafone.
Grow Enterprise, Government and Wholesale Service revenue up around 1% to $1,008 million, excluding Vision Network. Grow sales in Small Medium Business and maximise utilisation of fixed infrastructure.
Customer experience simplification 40% reduction in number of in-market plans to around 110. 50% reduction to the around 3,700 legacy plans in our systems.
Simplify technology landscape 37 applications moved to the cloud and 43 legacy system decommissioned. Total applications currently at around 580. Targeting further 40 applications moved to the cloud
National mobile network Further 1,008 sites upgraded to 5G; >50% of 5,700+ mobile sites now upgraded. Continuation of 5G upgrade; ongoing exploration of optimal infrastructure sharing strategy for regional areas.
Unlocking value of fibre Discussions ceased following exploration of potential transaction with Vocus Group. Strategic review continues to assess value-optimising alternatives.